Las Vegas High Rollers – elevate Episode 12 w/ Larry Altschul, SVP Customer Development MGM

With monthly gaming revenues exceeding $1,000,000,000 for 24 months straight, Las Vegas is as hot as ever, especially for those who gamble over $100,000 in a weekend. Today, we’re talking about high rolling “whales” and what casinos do to attract them – by providing experiences that money can’t buy. In this episode, you’ll hear unforgettable Las Vegas stories from Larry Altschul, SVP Customer Development at MGM Resorts International.

— In This Episode You’ll Discover —
00:00 Introduction
00:50 About Larry Altschul, SVP Customer Development of MGM
01:30 What is a Vegas gaming “whale?”
02:45 How do casinos attract high rollers?
04:19 Curating experiences for high-stakes Las Vegas gamblers
09:20 A huge moment with Kobe Bryant
11:54 The inner circle of high rollers
14:45 Enticing a casino “whale” with 1982 Petrus wine
15:51 Extreme highs and lows of millionaire gaming
21:52 Building loyalty with high rolling players
24:10 Working with Steve Wynn in Las Vegas
26:15 Larry Altschul’s impressive career

— About The Show —
Elevate is a show that explores the latest in elevated living. Hear from the local artisans, business owners, and innovators who make Las Vegas extraordinary and whose stories and insights will help you live your best life.