Severity Inc High Rollers

Marketing for “High Rollers” requires a relationship-based approach to drive a trip and ultimately garner loyalty. A good understanding of the player’s life and lifestyle and a careful appreciation of their personality is also a mandate. High Rollers are savvy – and because of severe competition for every “Monster Player”, the biggest hurdle for the less experienced host is how to say “no” and still drive a trip. That ultimately requires having enough experience, discipline, and integrity to separate the business mission from the relationship which because of trip-frequency, often develops into a friendship.